There are many ways to sell products and services to consumers today, and, thanks to the development of the internet and the scope of digital technology, many companies turn to the web to reach potential customers. However, in reality, there’s a tried and true — and powerful — sales channel that many people are overlooking: the phone. While phone sales might seem like a thing of the past, they’re actually a very effective way for your team to reach the people they want to sell to, and to improve sales techniques as your company grows. Here are some of the benefits of selling over the phone and why your company should consider doing it as an effective sales strategy.
Improved Efficiency: Cover More Ground More Quickly
One of the best parts of selling over the phone is that it’s extremely efficient(click here to see the full list of the phone features we offer). Reps who sell over the phone can reach more people and have more in an hour than those who sell in person or those who send emails and have to wait for a response.
Gather Concrete Performance Data
When you use phone calls as a sales technique, you can easily track your performance data, then tweak your strategy based on what’s working and what’s not. By analyzing things like call length, call time, conversion rates and more, you can alter your phone sales strategy to make sure it works. Refining your strategy for sales calls is easier than perfecting, say, an ad campaign, which can be affected by a huge slew of factors that are difficult to pinpoint.
Rely on a More Personal Touch
Selling over the phone allows sales reps to inject a personal touch into their sales process. Having a conversation with their voice allows reps to inject their personality into selling via topic choice, tone and more — this helps create a more human, likable feel for prospects, which forges a stronger bond with the sales rep and makes people more likely to buy.
Reach People When They’re Not Distracted
When you use the phone for sales, you can be in control of when prospects get information about what you’re selling — and ensure they’re not distracted. When you send an email to an inbox, your prospect might read that email at work or when doing something else. You can time sales calls in the afternoons and evenings when people are not at work, so there’s less of a chance that they’re absorbed in something else.