Despite the automation revolution, it is undeniable that for most sales organizations, old-school phone calls are still King. Marc Ende, VP of Business Development at SeamlessDocs has said that 90% of his team’s sales are directly preceded by a phone call. Studies have shown that if you call a lead within the first 5 minutes of them expressing interest you can increase your likelihood of connecting with that lead by 900%.
How does somebody track this call data to ensure that their sales team is reaching out to leads correctly? Well, with the rise of phone systems that allow you to track call data directly into the CRM, it has never been easier. Today we are going to run through Kixie and Aircall, two products that integrate call data directly inside of your CRM.
Both of these services provide you with the ability to make calls via voice-over IP, integrate call data […]